Share Lift the LabelIn Your Community

The toolkit includes social media posts to reduce stigma and connect Coloradans to treatment, as well as other printable/shareable educational resources.


Lift The Label is a public awareness campaign that strives to remove damaging labels and stigma that prevent those with addiction from seeking effective treatment. All of the individuals featured are people of Colorado sharing their personal stories of overcoming the stigma associated with addiction, proving that there is hope for recovery. The campaign is run by the Colorado Behavioral Health Administration, and is funded through a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA).

Please fill out the form below for any campaign questions and inquiries.