Share Lift the LabelIn Your Community

The toolkit includes social media posts to reduce stigma and connect Coloradans to treatment, as well as other printable/shareable educational resources.


Explore the heart of Lift The Label through our ‘About’ page. Learn our mission, our journey, and our commitment to breaking stigmas.

Lift The Label is a public awareness campaign that strives to remove damaging labels and stigma that prevent those with addiction from seeking effective treatment. All of the individuals featured are Coloradans sharing their personal stories of overcoming the stigma associated with addiction, proving that there is hope for recovery. The campaign is run by the Colorado Behavioral Health Administration, and is funded through a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA).

Lift The Label stands at the forefront of change, dedicated to dismantling the destructive stereotypes and stigmas that hinder individuals with addiction from accessing vital treatment. Our campaign spotlights the brave Coloradans who’ve conquered addiction’s societal bias, offering living proof that recovery is attainable. Our drive is fueled by the Colorado Behavioral Health Administration, with critical funding provided by the Substance Abuse and Mental Health Services Administration (SAMHSA).

If you seek further information or have questions about our campaign, we encourage you to reach out by completing the form below. Join us in our unwavering commitment to breaking down these barriers and ensuring that hope for recovery shines brighter than ever. Together, we can Lift The Label and transform lives.

Please fill out the form below for any campaign questions and inquiries.