Lift The Label Campaign Toolkit

Lift The Label is a public awareness campaign that strives to remove damaging labels and stigma that prevent those with addiction from seeking effective treatment. The campaign is run by the Colorado Behavioral Health Administration and is funded through a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA), an agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.

Learn more about treatment resources, watch and read stories of Colorado residents, and learn how to support a loved one at LiftTheLabel.org.

To request physical Lift The Label campaign resources, such as posters, brochures, or rack cards, please visit this page on the Lift The Label website. All materials are free and available to Colorado residents while supplies last.

Learn more about the Recovery Cards Project at RecoveryCardsProject.com . Colorado residents can order physical cards for free, and anyone can download or share digital versions of the cards from the website.