Lift The Label Campaign Toolkit

This toolkit includes social media posts fighting the stigma of addiction and encouraging treatment, as well as posts spotlighting Recovery Cards Project, naloxone, treatment resources, and more. The posts can be downloaded to your device or shared directly to your preferred social media platform.

How it Works?

About Lift The Label
Lift The Label is a public awareness campaign that strives to remove damaging labels and stigma that prevent those with addiction from seeking effective treatment. The campaign is run by the Colorado Behavioral Health Administration and is funded through a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA), an agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.

Learn more about treatment resources, watch and read stories of Colorado residents, and learn how to support a loved one at LiftTheLabel.org.
Support The Campaign
To request physical Lift The Label campaign resources, such as posters, brochures, or rack cards, please visit this page on the Lift The Label website. All materials are free and available to Colorado residents while supplies last.

Learn more about the Recovery Cards Project at RecoveryCardsProject.com . Colorado residents can order physical cards for free, and anyone can download or share digital versions of the cards from the website.

Social Posts

All Social Posts
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Random Acts of Kindness

A small gesture can brighten someone’s day. A kind word can war...
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Random Acts of Kindness

A small gesture can brighten someone’s day. A kind word can warm someone’s heart. And when we do something good for others, it’s good for our mental health, too. 

In observance of Random Acts of Kindness Week and Valentine’s Day, send a free Recovery Card to let someone know you care. Visit RecoveryCardsProject.com to find a free card today.
  • #RandomActsOfKindness
  • #ValentinesDay
  • #Encouragement
  • #RecoveryCardsProject
  • #FightStigma
  • #RecoveryIsPossible
  • #LiftTheLabel
  • #QuitemosLaEtiqueta
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RCP Call For Artists

Attention all artists! 🎨To celebrate America’s 250th birthday a...
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RCP Call For Artists

Attention all artists! 🎨


To celebrate America’s 250th birthday and Colorado’s 150th, Recovery Cards Project is looking for artists to develop new Recovery Cards! This is your chance to create art that inspires healing and helps people along their recovery journey 💜


Let’s get down to the details: 

  • All selected artists will be compensated for their work. 

  • Submit your application and work sample by Wednesday, February 26th, and all selections will be made by mid-March. 

  • Apply today at bit.ly/rcp-artistsubmission!
  • #Sesquisemiquincenntenial
  • #RecoveryIsPossible
  • #RecoveryCardsProject
  • #LiftTheLabel
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Person-First Language

Our words carry a lot of weight. Stigmatizing terms can turn pe...
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Person-First Language

Our words carry a lot of weight. Stigmatizing terms can turn people away from treatment and cast negativity on entire populations. Learning what terms are harmful and what words treat those struggling with dignity and respect is essential. Here are some common outdated terms and phrases and their more welcoming replacements. Learn more about how you can support someone at LiftTheLabel.org/Support.
  • #PersonFirstLanguage
  • #RecoveryIsPossible
  • #OurWordsMatter
  • #LiftTheLabel
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Naloxone Saves

Let's recognize the power of naloxone in saving lives and offer...
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Naloxone Saves

Let's recognize the power of naloxone in saving lives and offering another chance at recovery. Naloxone empowers individuals to step in and help someone in need. Visit LiftTheLabel.org to learn how to get and use naloxone. Together, we can make a difference.
  • #Naloxone
  • #RecoveryIsPossible
  • #LiftTheLabel
  • #LiftTheStigma
  • #SupportRecovery
  • #EndTheStigma
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Every Step Is Forward

A sign that hope is here. Every day is an opportunity to promot...
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Every Step Is Forward

A sign that hope is here. Every day is an opportunity to promote substance use treatment and recovery practices, lift up the recovery community, and honor service providers and communities who support the recovery process. Reach out to someone you know in recovery to let them know you’re thinking of them with every step they take on their journey.
  • #FightStigma
  • #LiftTheLabel
  • #RecoveryIsPossible
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Follow Your OwnPath

Looking for online behavioral health resources? OwnPath is an o...
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Follow Your OwnPath

Looking for online behavioral health resources? OwnPath is an online tool opening doors to our state's behavioral healthcare system, making it more accessible, meaningful, and trusted. Visit OwnPath to learn more.
  • #FightStigma
  • #RecoveryIsPossible
  • #LiftTheLabel
  • #OwnPath
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The Reward of Recovery

Addiction can affect anyone; know that support is always availa...
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The Reward of Recovery

Addiction can affect anyone; know that support is always available. Visit LiftTheLabel.org/GetHelp to find local treatment resources and stigma-free support.
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Believe In Them

When we educate ourselves on addiction, we inspire the change w...
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Believe In Them

When we educate ourselves on addiction, we inspire the change we wish to see in the world. Visit LiftTheLabel.org/Support to learn more about stigma-free approaches to provide the support your loved one needs.
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Bilingual LTL/QLE

Everyone deserves access to treatment for substance use disorde...
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Bilingual LTL/QLE

Everyone deserves access to treatment for substance use disorder, but language, culture, and location can act as barriers. Visit LiftTheLabel.org to learn more about the people knocking down the barriers. 

Todas las personas merecen tener acceso al tratamiento para el trastorno por consumo de sustancias, pero el idioma, la cultura y la ubicación pueden actuar como barreras. Visite LiftTheLabel.org para conocer más sobre las personas que están derribando esas barreras.
  • #LiftTheLabel
  • #QuitemosLaEtiqueta
  • #RecoveryIsPossible
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Naloxone Facts

Naloxone, which is often available at pharmacies and clinics, i...
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Naloxone Facts

Naloxone, which is often available at pharmacies and clinics, is safe, easy to use, and protected under Good Samaritan Law. With overdoses on the rise, consider carrying it on your person. To learn more, visit LiftTheLabel.org or @liftthelabelco
  • #NaloxoneSavesLives
  • #NaloxoneSavesLives
  • #LiftTheLabel
  • #SaveALife
  • #RecoveryIsPossible
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Not Giving Up

Let's come together to show that recovery is possible. As a com...
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Not Giving Up

Let's come together to show that recovery is possible. As a community, we can offer each other strength and encouragement towards healing. Visit LiftTheLabel/GetHelp to find the support and resources you need to start your recovery journey.

Support A Loved One

Everyone deserves support in their recovery process. LiftTheLab...

Support A Loved One

Everyone deserves support in their recovery process. LiftTheLabel.org/Support has info on how to provide judgment-free, empathetic support for a loved one on their recovery journey.
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #SupportingALovedOne
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Protect Life

Naloxone is an opioid-reversal medication that saves lives. It'...
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Protect Life

Naloxone is an opioid-reversal medication that saves lives. It's safe and easy to use, so consider carrying it. Visit LiftTheLabel.org or @liftthelabelco to learn more.
  • #LiftTheLabel
  • #EndStigma
  • #NaloxoneSavesLives
  • #Naloxone
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Attitudes and Language

Stigma and stigmatizing language can turn people away from trea...
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Attitudes and Language

Stigma and stigmatizing language can turn people away from treatment for substance use disorder and even make some feel as though they’re not worthy. To open more doors, it’s essential to use the right words. Visit LiftTheLabel.org to learn more about finding those right words.
  • #LiftTheLabel
  • #EndStigma
  • #OurWordsMatter
  • #SupportRecovery
  • #RecoveryIsPossible
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Grow Through

Recovery Cards provide an opportunity to start an important con...
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Grow Through

Recovery Cards provide an opportunity to start an important conversation from “thank you” to “I care.” Find the right words at RecoveryCardsProject.com
  • #RecoveryCardsProject
  • #RecoveryIsPossible
  • #RecoveryCards
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Compassion

Finding the right words can be challenging. Expressing them thr...
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Compassion

Finding the right words can be challenging. Expressing them through a card can take some of the pressure off. Visit RecoveryCardsProject.com to explore free cards.
  • #RecoveryCardsProject
  • #RecoveryCards
  • #RecoverySupport
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CRAFT Helps

CRAFT teaches communication skills to families who are affected...
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CRAFT Helps

CRAFT teaches communication skills to families who are affected by substance use disorder. These skills can help foster positive conversations and set boundaries. Learn more at CRAFTcolorado.com
  • #CRAFTcolorado
  • #LiftTheLabel
  • #RecoveryIsPossible
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Siempre Hacia Adelante

Una señal de que hay esperanza. Cada día es una oportunidad par...
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Siempre Hacia Adelante

Una señal de que hay esperanza. Cada día es una oportunidad para promover las prácticas de tratamiento y recuperación del consumo de sustancias, animar a la comunidad en recuperación y reconocer a los proveedores de servicios y a las comunidades que apoyan el proceso de recuperación. Si conoce a alguien en recuperación, hágale saber que cuenta con su apoyo en cada paso de su viaje. 
  • #eliminemoselestigma
  • #larecuperacionesposible
  • #QuitemosLaEtiqueta

Recovery Cards Project Promo Video

The words that mean a lot can be a little hard to find. Recover...

Recovery Cards Project Promo Video

The words that mean a lot can be a little hard to find. Recovery Cards Project by @liftthelabelco offers a variety of meaningful messages for a loved one recovering or working toward recovery from substance use disorder. Send a free card today at RecoveryCardsProject.com
  • #RecoveryCardsProject
  • #RecoverySupport
  • #RecoveryIsPossible
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MiPropiaSenda

¿Buscando recursos de salud del comportamiento en línea? MiProp...
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MiPropiaSenda

¿Buscando recursos de salud del comportamiento en línea? MiPropiaSenda es una herramienta en línea que abre las puertas al sistema de salud del comportamiento de nuestro estado, haciéndolo más accesible, confiable y adecuado para ti. Visita MiPropiaSenda para obtener más información.
  • #lucharcontraelestigma
  • #QuitemosLaEtiqueta
  • #MiPropiaSenda
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Reach Out

Reach out to someone you know in recovery. Show kindness and em...
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Reach Out

Reach out to someone you know in recovery. Show kindness and empathy with a heartfelt Recovery Card! Share a digital Recovery Cards Project greeting card with someone you love! Colorado residents can order free printed Recovery Cards to give someone who needs support and encouragement in their recovery. 
  • #RecoveryCardsProject
  • #RecoveryIsPossible
  • #LiftTheLabel

Navigate Together

Addiction can feel isolating, but no one should have to navigat...

Navigate Together

Addiction can feel isolating, but no one should have to navigate recovery alone. Find resources or ways to support a loved one in recovery at LiftTheLabel.org/Support
  • ##LiftTheLabel
  • #RecoveryIsPossible

Resources

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Person-First Language

This guide outlines language that places emphasis on a person's...

Person-First Language

This guide outlines language that places emphasis on a person's humanity, not labels. Reference it for your conversions to model a judgment-free attitude.

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CRAFT Digital Brochure

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CRAFT Digital Brochure

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CRAFT Spanish Digital Brochure

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CRAFT Spanish Digital Brochure