Lift The Label Campaign Toolkit

This toolkit includes social media posts fighting the stigma of addiction and encouraging treatment, as well as posts spotlighting Recovery Cards Project, naloxone, treatment resources, and more. The posts can be downloaded to your device or shared directly to your preferred social media platform.

How it Works?

About Lift The Label
Lift The Label is a public awareness campaign that strives to remove damaging labels and stigma that prevent those with addiction from seeking effective treatment. The campaign is run by the Colorado Behavioral Health Administration and is funded through a grant from the Substance Abuse and Mental Health Services Administration (SAMHSA), an agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.

Learn more about treatment resources, watch and read stories of Colorado residents, and learn how to support a loved one at LiftTheLabel.org.
Support The Campaign
To request physical Lift The Label campaign resources, such as posters, brochures, or rack cards, please visit this page on the Lift The Label website. All materials are free and available to Colorado residents while supplies last.

Learn more about the Recovery Cards Project at RecoveryCardsProject.com . Colorado residents can order physical cards for free, and anyone can download or share digital versions of the cards from the website.

Social Posts

All Social Posts

International Overdose Awareness Day

This #InternationalOverdoseAwarenessDay, we’re remembering and ...

International Overdose Awareness Day

This #InternationalOverdoseAwarenessDay, we’re remembering and honoring those lives lost to an overdose. Carrying naloxone is a simple, effective way to be prepared and help respond to an overdose. Don’t wait; stay ready, stay informed, and stay ahead.

Take action, carry naloxone. Find free naloxone resources in your county at LiftTheLabel.org/Naloxone. 
  • #LiftTheLabel
  • #InternationalOverdoseAwarenessDay
  • #IOAD

New Stories of Recovery

Meet Jack, Dara, Tom, Saxon, Vanessa, and Brian. Six individual...

New Stories of Recovery

Meet Jack, Dara, Tom, Saxon, Vanessa, and Brian. Six individuals who are sharing their personal paths through addiction and into recovery through @liftthelabelco. Each of their stories is a testament to their resilience. Their experiences may be different, but their message is the same: recovery is possible.

Read and watch their stories at LiftTheLabel.org/Stories
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #StoriesOfRecovery

Rural Stories of Recovery

Addiction can happen anywhere to anyone, but so can recovery.In...

Rural Stories of Recovery

Addiction can happen anywhere to anyone, but so can recovery.

In rural areas, recovery can feel out of reach. Resources are often limited, and stigma keeps many silent. But hope is growing. 🌻

Three individuals from rural Colorado communities–Jack, Brian, and Saxon–prove that recovery is possible. 

Our rural neighbors deserve connection, care, and a chance at healing. Let's keep showing up, breaking stigma, and sharing stories of hope. 

Learn more about their stories at LiftTheLabel.org/Stories

New Story: Vanessa

True recovery starts within. Vanessa’s story shows us how heali...

New Story: Vanessa

True recovery starts within. Vanessa’s story shows us how healing and self-discovery can inspire others to set boundaries, embrace their truth, and find strength in vulnerability. Everyone deserves a second chance. 


Visit LiftTheLabel.org/Stories to read her full story and learn more about treatment resources.


  • #LiftTheLabel
  • #RecoveryIsPossible

New Story: Dara

Recovering from addiction starts with removing judgment. When w...

New Story: Dara

Recovering from addiction starts with removing judgment. When we create a supportive environment, it allows others to feel safe asking for help and focusing on their recovery. 


Visit LiftTheLabel.org to learn more about treatment resources. 

New Story: Tom

Hope has the power to transform. By leaning on community, Tom f...

New Story: Tom

Hope has the power to transform. By leaning on community, Tom found strength and support in recovery. Reach out to a loved one and provide a helping hand. 


Visit LiftTheLabel.org/Stories to read Tom's full story and many others.


  • #LiftTheLabel
  • #RecoveryIsPossible

Rural Colorado Stories: Jack

In rural communities, there can be a lot of judgment around add...

Rural Colorado Stories: Jack

In rural communities, there can be a lot of judgment around addiction and seeking help. This stigma can cause pain and confusion for people trying to find hope, relief, and recovery. 


If you want to show your support, learn more about the signs of addiction and treatment options. Resources and information on how you can help lift up your community are available at LiftTheLabel.org
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #RuralColorado

Rural Colorado Stories: Saxon

Recovery from addiction is not one-size-fits-all. Medications h...

Rural Colorado Stories: Saxon

Recovery from addiction is not one-size-fits-all. Medications have been proven to be the most effective form of treatment for opioid use disorder, and can be the support someone needs on their recovery journey. 


Saxon’s story is a powerful reminder that finding the right resources can make all the difference in recovery.


To learn more about Saxon and treatment resources, visit LiftTheLabel.org
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #RuralColorado

Rural Colorado Stories: Brian

“You can’t outrun addiction - you’ll only end up running back i...

Rural Colorado Stories: Brian

“You can’t outrun addiction - you’ll only end up running back into yourself.”


Brian’s journey is a powerful testament to how recovery can open unexpected doors and new beginnings. With the support of his community, he’s transformed his life and now inspires others on the same path to recovery.


Visit LiftTheLabel.org to learn more about how to support those you love and find treatment resources.
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #RuralColorado
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A Light In The Dark

A card to show your thanks can mean the world to those who were...
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A Light In The Dark

A card to show your thanks can mean the world to those who were there when you needed it most. Remind someone that their support didn’t go unnoticed by sending them a free Recovery Card. It’s a small gesture with a big meaning. 🫂💜


Order your free card today by visiting RecoveryCardsProject.com
  • #RecoveryCardsProject
  • #RecoverySupport
  • #LiftTheLabel
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Find What Works

Recovery from addiction is personal. Finding what works is key ...
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Find What Works

Recovery from addiction is personal. Finding what works is key to helping loved ones move forward in their journey. Start by exploring treatment resources and learning about addiction at LiftTheLabel.org. 
  • #LiftTheLabel
  • #RecoveryIsPossible
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Be Yourself In Recovery

True recovery starts within. Vanessa’s story through @liftthela...
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Be Yourself In Recovery

True recovery starts within. Vanessa’s story through @liftthelabelco shows us how healing and self-discovery can inspire others to set boundaries, embrace their truth, and find strength in vulnerability. Everyone deserves a second chance. 

Visit LiftTheLabel.org/Stories to read her full story and learn more about treatment resources.

 

  • #RecoveryIsPossible
  • #LiftTheLabel
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Help Is There

Asking for help is a sign of strength. Let's move past shame to...
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Help Is There

Asking for help is a sign of strength. Let's move past shame to find and offer support on the path to addiction recovery. Learn about treatment options today at LiftTheLabel.org
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #FightStigma
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Find The Treatment

If you're struggling with addiction, medications can help you o...
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Find The Treatment

If you're struggling with addiction, medications can help you on your path to recovery. Finding what works for you matters. Treatment resources are available, and you can start learning about them today at LiftTheLabel.org/GetHelp
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #FightStigma
  • #MOUD
  • #AddictionTreatment

La comunidad es importante

La adicción puede afectar a cualquiera. La recuperación es posi...

La comunidad es importante

La adicción puede afectar a cualquiera. La recuperación es posible. Pedir ayuda es señal de fortaleza.
  • #LiftTheLabel
  • #RecoveryIsPossible

CRAFT Español

CRAFT fomenta la comunicación en la recuperación de la adicción...

CRAFT Español

CRAFT fomenta la comunicación en la recuperación de la adicción, ayudando a las familias a apoyar a sus seres queridos. Con CRAFT, la comunicación cuenta.
  • #CRAFT
  • #LiftTheLabel
  • #RecoverySupport

CRAFT: Communicate With Care

CRAFT teaches people how to support loved ones in addiction rec...

CRAFT: Communicate With Care

CRAFT teaches people how to support loved ones in addiction recovery with empathy, encouragement, and healthy communication. Find the support you need with a CRAFT group near you. Visit CRAFTColorado.org to learn more.
  • #CRAFT
  • #RecoverySupport
  • #LiftTheLabel
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CRAFT: Support for Families

CRAFT helps families and friends communicate with love and supp...
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CRAFT: Support for Families

CRAFT helps families and friends communicate with love and support, creating a positive path toward addiction recovery. It's support that works. Visit CRAFTcolorado.org today to find a group near you.
  • #CRAFT
  • #LiftTheLabel
  • #RecoverySupport
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CRAFT: Conectar

CRAFT ayuda a las familias de Colorado con comunicación positiv...
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CRAFT: Conectar

CRAFT ayuda a las familias de Colorado con comunicación positiva sobre la recuperación de la adicción con cuidado y compasión. Vista CRAFTcolorado.org hoy.
  • #CRAFT
  • #LiftTheLabel
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Random Acts of Kindness

A small gesture can brighten someone’s day. A kind word can war...
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Random Acts of Kindness

A small gesture can brighten someone’s day. A kind word can warm someone’s heart. And when we do something good for others, it’s good for our mental health, too. 

In observance of Random Acts of Kindness Week and Valentine’s Day, send a free Recovery Card to let someone know you care. Visit RecoveryCardsProject.com to find a free card today.
  • #RandomActsOfKindness
  • #ValentinesDay
  • #Encouragement
  • #RecoveryCardsProject
  • #FightStigma
  • #RecoveryIsPossible
  • #LiftTheLabel
  • #QuitemosLaEtiqueta
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Person-First Language

Our words carry a lot of weight. Stigmatizing terms can turn pe...
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Person-First Language

Our words carry a lot of weight. Stigmatizing terms can turn people away from treatment and cast negativity on entire populations. Learning what terms are harmful and what words treat those struggling with dignity and respect is essential. Here are some common outdated terms and phrases and their more welcoming replacements. Learn more about how you can support someone at LiftTheLabel.org/Support.
  • #PersonFirstLanguage
  • #RecoveryIsPossible
  • #OurWordsMatter
  • #LiftTheLabel
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Naloxone Saves

Let's recognize the power of naloxone in saving lives and offer...
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Naloxone Saves

Let's recognize the power of naloxone in saving lives and offering another chance at recovery. Naloxone empowers individuals to step in and help someone in need. Visit LiftTheLabel.org to learn how to get and use naloxone. Together, we can make a difference.
  • #Naloxone
  • #RecoveryIsPossible
  • #LiftTheLabel
  • #LiftTheStigma
  • #SupportRecovery
  • #EndTheStigma
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Every Step Is Forward

A sign that hope is here. Every day is an opportunity to promot...
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Every Step Is Forward

A sign that hope is here. Every day is an opportunity to promote substance use treatment and recovery practices, lift up the recovery community, and honor service providers and communities who support the recovery process. Reach out to someone you know in recovery to let them know you’re thinking of them with every step they take on their journey.
  • #FightStigma
  • #LiftTheLabel
  • #RecoveryIsPossible
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Follow Your OwnPath

Looking for online behavioral health resources? OwnPath is an o...
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Follow Your OwnPath

Looking for online behavioral health resources? OwnPath is an online tool opening doors to our state's behavioral healthcare system, making it more accessible, meaningful, and trusted. Visit OwnPath to learn more.
  • #FightStigma
  • #RecoveryIsPossible
  • #LiftTheLabel
  • #OwnPath
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The Reward of Recovery

Addiction can affect anyone; know that support is always availa...
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The Reward of Recovery

Addiction can affect anyone; know that support is always available. Visit LiftTheLabel.org/GetHelp to find local treatment resources and stigma-free support.
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Believe In Them

When we educate ourselves on addiction, we inspire the change w...
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Believe In Them

When we educate ourselves on addiction, we inspire the change we wish to see in the world. Visit LiftTheLabel.org/Support to learn more about stigma-free approaches to provide the support your loved one needs.
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Bilingual LTL/QLE

Everyone deserves access to treatment for substance use disorde...
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Bilingual LTL/QLE

Everyone deserves access to treatment for substance use disorder, but language, culture, and location can act as barriers. Visit LiftTheLabel.org to learn more about the people knocking down the barriers. 

Todas las personas merecen tener acceso al tratamiento para el trastorno por consumo de sustancias, pero el idioma, la cultura y la ubicación pueden actuar como barreras. Visite LiftTheLabel.org para conocer más sobre las personas que están derribando esas barreras.
  • #LiftTheLabel
  • #QuitemosLaEtiqueta
  • #RecoveryIsPossible
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Naloxone Facts

Naloxone, which is often available at pharmacies and clinics, i...
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Naloxone Facts

Naloxone, which is often available at pharmacies and clinics, is safe, easy to use, and protected under Good Samaritan Law. With overdoses on the rise, consider carrying it on your person. To learn more, visit LiftTheLabel.org or @liftthelabelco
  • #NaloxoneSavesLives
  • #NaloxoneSavesLives
  • #LiftTheLabel
  • #SaveALife
  • #RecoveryIsPossible

Navigate Together

Addiction can feel isolating, but no one should have to navigat...

Navigate Together

Addiction can feel isolating, but no one should have to navigate recovery alone. Find resources or ways to support a loved one in recovery at LiftTheLabel.org/Support
  • ##LiftTheLabel
  • #RecoveryIsPossible
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Not Giving Up

Let's come together to show that recovery is possible. As a com...
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Not Giving Up

Let's come together to show that recovery is possible. As a community, we can offer each other strength and encouragement towards healing. Visit LiftTheLabel/GetHelp to find the support and resources you need to start your recovery journey.

Support A Loved One

Everyone deserves support in their recovery process. LiftTheLab...

Support A Loved One

Everyone deserves support in their recovery process. LiftTheLabel.org/Support has info on how to provide judgment-free, empathetic support for a loved one on their recovery journey.
  • #LiftTheLabel
  • #RecoveryIsPossible
  • #SupportingALovedOne

Recovery Cards Project Promo Video

The words that mean a lot can be a little hard to find. Recover...

Recovery Cards Project Promo Video

The words that mean a lot can be a little hard to find. Recovery Cards Project by @liftthelabelco offers a variety of meaningful messages for a loved one recovering or working toward recovery from substance use disorder. Send a free card today at RecoveryCardsProject.com
  • #RecoveryCardsProject
  • #RecoverySupport
  • #RecoveryIsPossible
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Protect Life

Naloxone is an opioid-reversal medication that saves lives. It'...
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Protect Life

Naloxone is an opioid-reversal medication that saves lives. It's safe and easy to use, so consider carrying it. Visit LiftTheLabel.org or @liftthelabelco to learn more.
  • #LiftTheLabel
  • #EndStigma
  • #NaloxoneSavesLives
  • #Naloxone
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Attitudes and Language

Stigma and stigmatizing language can turn people away from trea...
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Attitudes and Language

Stigma and stigmatizing language can turn people away from treatment for substance use disorder and even make some feel as though they’re not worthy. To open more doors, it’s essential to use the right words. Visit LiftTheLabel.org to learn more about finding those right words.
  • #LiftTheLabel
  • #EndStigma
  • #OurWordsMatter
  • #SupportRecovery
  • #RecoveryIsPossible
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Grow Through

Recovery Cards provide an opportunity to start an important con...
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Grow Through

Recovery Cards provide an opportunity to start an important conversation from “thank you” to “I care.” Find the right words at RecoveryCardsProject.com
  • #RecoveryCardsProject
  • #RecoveryIsPossible
  • #RecoveryCards
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Compassion

Finding the right words can be challenging. Expressing them thr...
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Compassion

Finding the right words can be challenging. Expressing them through a card can take some of the pressure off. Visit RecoveryCardsProject.com to explore free cards.
  • #RecoveryCardsProject
  • #RecoveryCards
  • #RecoverySupport
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CRAFT Helps

CRAFT teaches communication skills to families who are affected...
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CRAFT Helps

CRAFT teaches communication skills to families who are affected by substance use disorder. These skills can help foster positive conversations and set boundaries. Learn more at CRAFTcolorado.com
  • #CRAFTcolorado
  • #LiftTheLabel
  • #RecoveryIsPossible
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Siempre Hacia Adelante

Una señal de que hay esperanza. Cada día es una oportunidad par...
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Siempre Hacia Adelante

Una señal de que hay esperanza. Cada día es una oportunidad para promover las prácticas de tratamiento y recuperación del consumo de sustancias, animar a la comunidad en recuperación y reconocer a los proveedores de servicios y a las comunidades que apoyan el proceso de recuperación. Si conoce a alguien en recuperación, hágale saber que cuenta con su apoyo en cada paso de su viaje. 
  • #eliminemoselestigma
  • #larecuperacionesposible
  • #QuitemosLaEtiqueta
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MiPropiaSenda

¿Buscando recursos de salud del comportamiento en línea? MiProp...
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MiPropiaSenda

¿Buscando recursos de salud del comportamiento en línea? MiPropiaSenda es una herramienta en línea que abre las puertas al sistema de salud del comportamiento de nuestro estado, haciéndolo más accesible, confiable y adecuado para ti. Visita MiPropiaSenda para obtener más información.
  • #lucharcontraelestigma
  • #QuitemosLaEtiqueta
  • #MiPropiaSenda
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Reach Out

Reach out to someone you know in recovery. Show kindness and em...
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Reach Out

Reach out to someone you know in recovery. Show kindness and empathy with a heartfelt Recovery Card! Share a digital Recovery Cards Project greeting card with someone you love! Colorado residents can order free printed Recovery Cards to give someone who needs support and encouragement in their recovery. 
  • #RecoveryCardsProject
  • #RecoveryIsPossible
  • #LiftTheLabel

Resources

Lift The Label Campaign Toolkit

PDF

Person-First Language

This guide outlines language that places emphasis on a person's...

Person-First Language

This guide outlines language that places emphasis on a person's humanity, not labels. Reference it for your conversions to model a judgment-free attitude.
what is craft

PDF

CRAFT Digital Brochure

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CRAFT Digital Brochure

CRAFT Spanish Brochure

PDF

CRAFT Spanish Digital Brochure

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CRAFT Spanish Digital Brochure