About Lift The Label

Lift The Label is a public awareness campaign that strives to remove damaging labels and stigmas that prevent those with opioid addiction from seeking effective treatment. The campaign was developed by the Colorado Department of Human Services, Office of Behavioral Health and is funded through the State Targeted Response to the Opioid Crisis Grant from the Substance Abuse and Mental Health Services Administration (SAMHSA), an agency within the U.S. Department of Health and Human Services that leads public health efforts to advance the behavioral health of the nation.

Please contact Elizabeth Owens with the Colorado Department of Human Services, Office of Behavioral Health for any of the following:

  • Media inquiries
  • To share your story of recovery from opioid addiction

Email: elizabeth.owens@state.co.us | Phone: 303-866-7505.


Information on the campaign’s Opioid Memorial Wall can be found here.


Request Materials

To request Lift The Label campaign posters, brochures or rack cards, please fill out the form below. All materials are free and available while supplies last.

Questions or want to request high-resolution files for printing? Please contact Jamie Stowers at 303-866-7091 or jamie.stowers@state.co.us.
  • Email
  • Quantities Requested - See Materials Preview Below
  • "Opioids Don't Discriminate"
  • "Opioid addiction can happen to anyone. Anyone can get help."
  • 3.67"x8.5" Brochure - English
  • 3.67"x8.5" Brochure - Spanish
  • 4"x9" Medication-Assisted Treatment Card




Downloadable versions of Naloxone Brochure: